Background

Matching Models is a luxury talent & promotional agency. With offices in the UK and Europe, the agency matches models with events in catering, hospitality, show business and sports. The height of elegance and sophistication, Matching Models needed a brand that would set them apart from other agencies and convey what makes them different.



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Vision

The vision was to develop a logo that would be memorable, recognizable and symbolic of the key concept of ‘matching’ talent in a global context.



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Concept Solution

Our graphic design team created the Matching Models logo with a playful twist on the letter “M”. By linking all the parts, we symbolised the ‘matching’ element of bringing talent together. It has become a symbol of the brand’s identity and strategy, clearly letting all those who view it know that it stands for a company that is sophisticated and chic. Best of all, we developed this logo alongside all the other branding materials, resulting in a fully cohesive set of B2C and B2B communication and marketing tools.

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