Background

The company was rapidly expanding and faced with a wide spectrum of multilingual clients. It was invaluable to abbreviate the long company name without damaging the exceptional reputation the organization has cultivated over 45 years. It was decided to update the name to a suitable shorter and more memorable name to resonate with different cultures and languages within a fast paced environment, adding recognition among a global business audience.

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Vision

The company was rapidly expanding and faced with a spectrum of clients that varied in a multitude in languages. It was invaluable to abbreviate the long company name without damaging the exceptional reputation the organization spent over 45 years building up. It was decided to update the name to a suitable shorter and more memorable name to invite different cultures and languages within a fast paced environment adding recognition among a global business audience.

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Concept Solution

We worked with the client to develop various taglines to select from communicating the core USP's. From there, the design artwork was selected, as we updated their existing logo to fit within the brand and chosen style parameters. We delivered something that was a fresh take on an already-successful brand identity and strategy, helping DSN Group expand its international presence. Through expert graphic design, we help them strengthen their B2B communication with a visually stunning logo.

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