The Brief

The Spanish kiteboard brand, built and assembled by the industry champions. As a new comer on the scene Balance wanted to build brand awareness and increase credibility in a short time frame.


 

We Delivered

Brand idea, identity and strategy, communication concept, art direction, graphic design, interactive media and B2C, B2B communication and marketing tools.


 

The Result

In general kiteboarding is a new sport descending from the surf and skateboard culture. We connected the characteristics resulting in vast concept opportunities. By extracting and linking their roots we created a heritage concept, connected this to the hard-core culture adding credibility for riders who love to push the envelope.

This concept tells a story of duality between sports and it’s sub cultures. Simultaneously highlighting the Balance boards technical know-how offering more possibilities to kiteboarders who expect exact performance from their board.

Balance Adaptive Kiteboard is born.

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