Background

Orb clothing, a contemporary women’s clothing brand based in Vancouver, needed an image makeover that would truly reflect the brand’s ideals of inspiration, creativity and female empowerment. The company provides athletic-inspired clothing to vendors in Canada, Europe and the U.S., so we ne needed to create something that universally portrayed the core concepts at the heart of Orb.


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Vision

We wanted to develop something colourful and memorable that would enhance user experience. We delivered a name, art direction, graphic design and created a marketing strategy to effectively communicate all of these to the target audience. The mission statement of Orb states that the company exists to “enhance the quality of all life” – Empowerment - we needed to create a brand that would express just that.

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Brand Solution

We worked to develop a communication concept, helping the client tap into markets and move their brand forward. We helped them develop a marketing plan to roll out the finished product across multiple platforms. The results were tangible – we didn’t just increase brand awareness, but we also boosted sales, customers and traffic to the website with our carefully constructed creative brand. Now, Orb is on it’s way to becoming a household name in Canada, and the public are increasingly receptive to this much-loved brand.

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