Balance Kiteboards, a Spanish kiteboard brand, is revered as one of the finest crafted board company's in Europe. Blending wood laminates and other materials, Balance makes industry-leading kiteboards that come adorned with 80’s inspired bright prints and colours. But as a newcomer to the global scene a few years ago, Balance Kiteboards needed a look that would boost brand awareness, credibility and instant recognition quickly and succinctly.



Kiteboarding is a new sport arriving on the scene yet descending from the wind surfing, surfing and skateboard culture. It owes homage to these sports. However the overpowering effect kitesurfing demands due to the disciplines forced rider to stand up and welcome the rookie to the table. These differences in these sports seem obvious however they all stand out in their own right. This story that based on subcultures that suddenly clash. This story is about, territory, rights, honors, and values. We developed the concept that would tell an incredible story linking the sport’s subculture and heritage.



By assembled the brand idea, identity and strategy, communication concept, art direction, graphic design, interactive media and B2C, B2B communication and marketing tools. A book telling the story about with history, territory, rights, honors, and values. Champions versus champions.. This book was targeted for early adaptures how like to be in the know. A book for riders by riders. 

City of Utrecht | Print
Background The charming city of Utrecht is the fourth largest city in the Netherlands. Rich with culture, history and situated at the heart of the country’s business and tourist communities, the…
Unicef European Union
Background UNICEF and the European Union teamed up to bring international aid to children in desperate need of help. The standard perception was based on negative and guilt feeling, which did not resonate…
Litchi Photography | Website
Background Litchi Photography Studio is a full service photographic agency based in Antwerp, Belgium. Their wholly creative team has worked with a range of subject matters and on numerous different projects…