Background

Balance Kiteboards, a Spanish kiteboard brand, is revered as one of the finest crafted board company's in Europe. Blending wood laminates and other materials, Balance makes industry-leading kiteboards that come adorned with 80’s inspired bright prints and colours. But as a newcomer to the global scene a few years ago, Balance Kiteboards needed a look that would boost brand awareness, credibility and instant recognition quickly and succinctly.


 

Vision

Kiteboarding is a new sport arriving on the scene yet descending from the wind surfing, surfing and skateboard culture. It owes homage to these sports. However the overpowering effect kitesurfing demands due to the disciplines forced rider to stand up and welcome the rookie to the table. These differences in these sports seem obvious however they all stand out in their own right. This story that based on subcultures that suddenly clash. This story is about, territory, rights, honors, and values. We developed the concept that would tell an incredible story linking the sport’s subculture and heritage.


 

Solution

By assembled the brand idea, identity and strategy, communication concept, art direction, graphic design, interactive media and B2C, B2B communication and marketing tools. A book telling the story about with history, territory, rights, honors, and values. Champions versus champions.. This book was targeted for early adaptures how like to be in the know. A book for riders by riders. 

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