60BPM Brand Personaity Matters is a full-service creative packaging agency, based in Rotterdam, The Netherlands and Antwerp, Belgium. 60BPM works delivers FMCG companies to both global and mid-sized companies to improve their packaging design and POS with in Europe.



We wanted to create a website that was equal parts creativity and professionalism, just like 60BPM a package design leader. We had a vision for creating a memorable,  online presence that was easy to navigate, visually rich, engaging for visitors and was representative of the agency’s core values.


We developed a brand name, brand identify that symbolized a packaging epertise with a creative name. The 60BPM stands for 'Brand Personality Matters' the 60 plus the BPM we all identify with a healthy heart rate. The FMCG is exactly that fast however accurate discussions need to be made, maintaining and staying the course is the discipline itself. The website starting with a wide range of colour scheme that would reflect the corporate identity. We created clear subtitles that would accurately convey the company services, history, portfolio, latest news and contact information for a fast audience. We delivered a clean, professional website that told the story of 60BPM and engaged the reader with easy to read content.

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