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Transmedia Storytelling

Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies, and is not to be confused with traditional cross-platform media franchises, sequels or adaptations.

From a production standpoint, and for the purpose of MA Events....it involves creating content that engages an audience using various techniques to permeate their daily lives. In order to achieve this engagement, a transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other.


Transmediation” can refer to the process though which individuals select and translate data to represent it in another media forms. It may utilize more than one media form. All the components of a transmediated work are interlinked with each other to form the whole network. Therefore, transmediated works are closely linked to semiotics and technology in the context of digital media.

Transmediation can refer to the process of "responding to cultural texts in a range of sign systems -- art, movement, sculpture, dance, music, and so on -- as well as in words." Semali and Fueyo Transmediation can include response to traditional printed texts, as well as multimedia materials including video, animation, a website, a podcast, a game, etc.

We live in a mediacentric society filled with many affective sign systems. Transmediation can also be conceived of as multimedia communication and literacy activities. When people engage as consumers or producers of media in any form, they are engaging in transmediation.

Transmediation is closely linked to semiotics, which is the impact study of signs. Academic researchers and educators interested in transmediation are often also interested in media literacy, visual literacy, information literacy, and critical literacy.