ARTICLES

Social Matters
September 19.2013
Archived under: Marketing,  Branding 

Social media is still a fairly new medium, but it is one that almost any business can benefit from. Retailers, non-profit organizations and service providers are all benefiting from getting social on sites like Facebook, Twitter, LinkedIn and Pinterest. At this point, it is abundantly clear that social media is not a phase. It is an essential part of any online marketing strategy.

Think of it this way: When you have a brick and mortar location, you can greet customers daily with a smile and a cup of Joe. But when your business is online, how can you let customers know that there are real people behind the W's? A multi-channel content strategy can help, but that strategy should definitely include social media.

Here's the point that company's miss: Your customers actually want to know who you are. When they are invested in your brand's personality, they are more likely to interact, recommend and become repeat customers. Your voice matters to your customers. Here are a few tips for getting social with your audience:

1. Above all, be genuine. It's not enough to just “be” on social media. You need to share your voice; your opinions, and you need to be genuine. Post updates that are in line with your brand's personality, and always let your audience know that you are committed to every effort you put forth. That means, don't just throw your hat in the ring and visit whenever you have free time. Be committed.

2. Communicate, communicate, communicate. Was that repetitive? Sorry. But this could be points 1-3; it's really that important. Let's say, you publish an update and one person responds. What do you do? You communicate! Social media is about being social and having conversations. If someone comments, take the time to comment back.

3. Don't be selfish. No one likes the account that is all about itself. You know, the type that only posts updates that are sales-oriented? Here's the deal: we don't mind connecting with brands on social media, but we don't want it to feel like a pitch. It's okay to talk about your brand sometimes, but don't make it all about you. Remember that it's okay to give props to complementary products or services. In fact, your audience might respect you more for the effort.