ARTICLES

Much like the most ghoulish zombie, brands can have an afterlife. Take Old Spice, for example. Prior…
31.10.2013
There's a lot more that goes into introducing a new product and/or brand than just the initial idea.…
12.10.2013
There's no mistaking it, technology is cool. If you're walking down the street and you're met with a…
11.10.2013
You know the feeling you get when you're watching your favorite TV show, and it cuts to a break? Without…
10.10.2013
A growing number of folks despise fast food commercials for the fact that they promote a product that…
10.10.2013
The habits of today’s consumer have changed, something that is evident when looking at where they…
04.10.2013
If you're old enough to have used a rotary phone, you were around for JCPenny's heyday. You've also…
20.09.2013
Social media is still a fairly new medium, but it is one that almost any business can benefit from.…
19.09.2013
What makes you reach for one brand of cola over another? If it's not price, there's a good chance it…
12.09.2013
On first glance you might just see 3 people holding hands, but it’s not until you actually allow…
11.05.2013
"We all operate in two contrasting modes, which might be called open and closed. The open mode is more…
04.05.2013
“You see things; and you say, ‘Why?’ But I dream things that never were; and I say,…
04.05.2013
“Creativity is a drug I cannot live without” – Cecil B. DeMille
04.05.2013
“Creativity is just connecting things. When you ask creative people how they did something, they…
04.05.2013
“Don’t think. Thinking is the enemy of creativity. It’s self-conscious, and anything…
04.05.2013
“Creativity comes from a conflict of ideas” – Donatella Versace
04.05.2013
“Creativity is contagious, pass it on” – Albert Einstein
04.05.2013
“Originality is nothing but judicious imitation” – Voltaire
04.05.2013
“Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s…
04.05.2013
“Think left and think right and think low and think high. Oh, the thinks you can think up if only…
04.05.2013
“You can’t wait for inspiration, you have to go after it with a club” – Jack…
04.05.2013
“Curiosity about life in all of its aspects, I think, is still the secret of great creative people”…
04.05.2013
“Have no fear of perfection, you’ll never reach it” – Salvador Dali
04.05.2013
“If you hear a voice within you say, ‘You cannot paint,’ then by all means paint,…
04.05.2013
“Every child is an artist, the problem is staying an artist when you grow up” – Pablo…
04.05.2013
Established in 1874, the Art Gallery of NSW is proud to present fine international and Australian art…
03.05.2013
The Museum of Modern Art is a place that fuels creativity, ignites minds, and provides inspiration.…
03.05.2013
Transform your branding & communications. The original Mad Man, David Ogilvy has left an endearing…
03.05.2013
Sometimes, your brand is unavoidably in need of an overhaul. But as we already know, part of developing…
03.05.2013
Is the Apple brand losing its appeal? Football fans converge on the Super Bowl every year to catch the…
03.05.2013
  The Single Biggest Road Block for Your Company In an article penned by Jack Welch, Founder and…
03.05.2013
The Metropolitan Museum Mission The Metropolitan Museum of Art was founded on April 13, 1870, "to be…
03.05.2013
In 1916 the Museum of Fine Arts in Warsaw, set up on the strength of the May 20th 1862 Law on Public…
03.05.2013
Creating a perfect pitch You’ve created your company concept, you’ve developed a brand,…
03.05.2013
The Vancouver Art Gallery is turned 80 on October 5th, 2011. Eighty years of keeping art in the heart…
03.05.2013
A definitive, recognizable corporate culture can help your brand resonate with consumers and stand apart…
03.05.2013
Branding Lessons from the Golden Circle What makes a good brand? Or more to the point, what makes a…
03.05.2013
Should your CEO Blog? Bill Gates, Steve Jobs, Richard Branson – all are CEOs that have become…
03.05.2013
Just as a logo can evoke the recognition of a favourite brand, a jingle or catchy slogan can help consumers…
03.05.2013
As with most social phenomena, social-network success tends to happen more organically and unpredictably…
01.05.2013
People don’t buy what you do they buy why you do it – how to infuse this principle into…
01.05.2013
Marketing Strategy Power: Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor…
20.04.2013
Small business owners have a lot on their plates (understatement-of-the-year alert). In most cases,…
20.04.2013
Small business owners have a lot on their plates (understatement-of-the-year alert). In most cases,…
17.04.2013